Alternatives to Animal Products

We believe that developing better alternatives to meat and eggs could greatly reduce factory-farmed meat and egg production, and in turn reduce the number of animals who suffer on factory farms.

Thanks to recent innovations and consumer trends toward humane and sustainable foods, the demand for plant-based alternatives has sharply increased over the past few years. This creates opportunities to encourage a long-term shift to alternative proteins by engaging customers, investors, and policymakers. To that end, we’re working to speed up alternative protein innovation and its adoption in place of animal protein, particularly in areas that are neglected by the mainstream alt-protein market.

So far, there have been promising signs of progress. Over the past few years, advocates have helped secure over $2 billion in public funding for alternative proteins through grants for research and infrastructure, and worked with the scientific community to launch new alternative protein research centers in major innovation powerhouses like the US and Israel. And many major companies, from chains like McDonald’s and Burger King to retailers like Lidl and Ahold Delhaize, have increased their alternative protein offerings, reduced prices on alt-protein products, and/or pledged to increase their total alt-protein sales.

With the alternative protein market continuing to mature, there are exciting opportunities to engage industry and governments around R&D priorities, build academic and scientific interest in key technology bottlenecks, and counter anti-competitive policies driven by industry incumbents.